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Tru-Cape partners with Freshmark for promotional activity in Shoprite and Checkers stores.

As in-store tastings and face-to-face promotional activity is no longer preferable under Covid-19 avoidance best practice, Tru-Cape Fruit Marketing, the largest exporter of South African apples and pears, more than half of which are sold to the African continent and in South Africa, is finding new ways to engage with consumers and to support supermarkets.

Already an experienced user of social-media platforms, Tru-Cape has successfully grown its Facebook, Twitter and Instagram accounts over the years and more recently, engaged customers on the Tiktok, short-form video platform.

Tru-Cape tasked interactive agency Recode Media to build on the success of its lockdown campaign to continue building awareness and extending customer loyalty, further entrenching and rewarding brand love with the #TruFam hashtag and to continue to build the reach to potential Tru-Cape customers.

Tru-Cape’s Marketing Director, Conrad Fick says that as many multi-generational families have now learned to use technology such as video calls and have become more comfortable with technology than ever before, that the previous age-related limitations of social-media no longer apply.

“We are asking families how they are getting together without increasing their risk of infection. Entrants will need to create a photo or video using Tru-Cape and Freshmark co-branded fruit, as well as Yhu! in the Shoprite market, showing us how they safely bring their families together during post-lockdown with #TruFam,” he says adding “We are dividing content topics into three pillars that all support the Tru-Cape brand: Family with ideas around video calls and at-home picnics to Fun ideas such as crafts and recipes and finally Health by asking people to show us how they exercise or dance to the Tru-Cape theme music.”

According to Fick, qualifying entrants will be randomly chosen for prizes which will include supermarket vouchers. “Followers will be asked to purchase a Tru-Cape product, keep their till slip and post a selfie or video to Facebook of them having fun with their family and Tru-Cape – Considering the impact of Covid-19, Getting Healthy with Tru-Cape and Being Happy with Tru-Cape.

According to Fick, one of the ways the company is also adding value to their supermarket customers is by rewarding competition entrants who have loyalty cards such as the Checkers Xtra Savings card.

• #TruCapeFam

• #TruCapeHealth

• #TruCapeFun

Comments
  • Melishia
    a month ago

    This amazing. Thank you for giving back during these trying times. ❤️

       Reply
    • Brian Berkman
      4 weeks ago

      Thank you too for your support.

         Reply
  • Christiaan Michau
    a month ago

    Thanks your Products are always Fresh. Salute

       Reply
    • Brian Berkman
      4 weeks ago

      Very kind, thank you very much.

         Reply
  • Yumnah Stain
    a month ago

    HI THERE. JUST WANTED TO COMPLIMENT TRU- CAPE ON ALL THEIR DELICIOUS FRUIT, IT’S ABSOLUTELY DELICIOUS ❤
    OUR TAKEAWAYS FROM NATURE!!!
    WE LOVE IT!!🤩😋🤩😋🤩

       Reply
    • Brian Berkman
      4 weeks ago

      Thank you, we appreciate that.

         Reply
  • Irine Mabushe
    4 weeks ago

    Fresh and soft…the bite it’s fills like your at the farm

       Reply
  • Melanie Kornau
    4 weeks ago

    Always fresh and delicious always a TRU-CAPE pack in my shopping trolley , health eating , thank you TRU-CAPE

       Reply
    • Brian Berkman
      3 weeks ago

      So glad to hear, thank you.

         Reply
  • George Thomas Davids
    4 weeks ago

    We all just love Tru-cape apples and pears so healthy and delicious fresh

       Reply
    • Brian Berkman
      3 weeks ago

      And we love to hear that. Thank you.

         Reply
  • Gakeema
    3 weeks ago

    Delicious and nutritious all you need as a snack!! Thank you

       Reply
    • Brian Berkman
      3 weeks ago

      Thank you.

         Reply
  • Pontso Nkaki
    3 weeks ago

    Fresh and soft taste nice

       Reply
    • Brian Berkman
      3 weeks ago

      Thank you!

         Reply
  • Tonny
    3 weeks ago

    Can i get flash gala in kenya

       Reply
    • Brian Berkman
      3 weeks ago

      Thanks for your interest. Please pop an email to info@Tru-Cape.co.za and someone will be in touch.

         Reply
  • Add Your Comments

    Our Products
    Tru-Cape markets a wide range of apple and pear varietals. We constantly look at expanding our range, and have included fruit and vegetables, like cherries and potatoes, to offer greater value to our growing shareholders.