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OSH Reinecke Industry Leader award goes to Pieter Graaff.

The South African deciduous fruit industry presented its awards for outstanding performance in agriculture at the 44th annual gala evening held in Somerset West at the Lord Charles Hotel on 13 September 2019. Deciduous fruit includes apples, pears, apricots, peaches, nectarines, plums and prunes, cherries, table grapes and dried grapes – grown mainly in the Western Cape. The deciduous fruit industry once again showed that hard work, skills development and community involvement are all key to a successful season. 

Four people received awards for outstanding performance working on deciduous fruit farms specifically and three for their direct and indirect contribution to the industry including Tru-Cape Fruit Marketing chairman, Pieter Graaff.

Pieter Graaff

Pieter Graaff is the owner of Witzenburg Properties, a mixed / multi-facetted farm in Ceres. With 1200 ha of fruit orchards, of which 850 ha are apples, Pieter was chosen by the Agricultural Writers Association as National Farmer of the Year last year. 

Over the past 35 years he honed his skills to become one of the most influential leaders of the deciduous fruit industry. Under his exceptional leadership five farm units were added to the original farm, meaning better productivity, turnover and profit. His six farm units are spread out over four climate zones in the area, and each unit is operated independently with its own infrastructure. The combined production makes Pieter the single largest individual apple producer in South Africa.

Still Pieter believes that you can always improve. He is known as an innovative grower – someone with a head for business and a forward-thinking approach. Pieter also ensures that Witzenberg continues its long tradition of caring for its people. A very popular employer in Ceres, he provides benefits to his employees over and above the minimum requirements. His workers can lead a life of dignity until retirement age.

Pieter’s other farming activities include among other pears, nectarines, peaches, cherries, wine grapes, vegetables, grain, sheep and cattle. Pieter has also done his part with regard to service to the industry with terms as a board member / trustee of the then SA Apple and Pear Producers Association (SAAPPA) and the Deciduous Fruit Producers Trust (SPT). Pieter was also Chairman of SAAPPA (now Hotrgro Pome) and played a leading role on behalf of the apple and pear industry with the transition from the one-channel system to a deregulated industry. He is currently the chairman of Ceres Fruit Growers and the fruit exporter Tru-Cape. He also serves on the board of more than ten companies, and contributes to various parts of the industry’s value chain, in many ways.  

Tru-Cape Fruit Marketing Managing Director Roelf Pienaar says Pieter Graaff’s latest outstanding achievement, the OSH Reinecke Industry Leader award by the South African deciduous fruit industry, which comes hot on the heels of his award as South Africa’s Farmer of the Year, marks 2019 as a milestone year. “As our largest grower and company chairman, the whole Tru-Cape team extends our warm congratulations to and pride in Pieter Graaff’s outstanding achievements,” he ends.

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Tru-Cape markets a wide range of apple and pear varietals. We constantly look at expanding our range, and have included fruit and vegetables, like cherries and potatoes, to offer greater value to our growing shareholders.