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Ceres grower and Tru-Cape revitalise the Fuji cultivar with redder is better

From fairytales to great works of art, the perfect red apple is a placeholder for a wide range of human emotions. With its recent improvements the Fuji variety is set to continue its rise. Tru-Cape Fruit Marketing, the largest exporter of South African apples and pears sold more than 570 000 cartons of Fuji this year.

“Fuji Royal shows promise as an improved strain that will deliver a better red colour, higher pack-outs and, we hope, fewer inherent quality issues that come with Fuji,” says Frederik Voigt, Business Unit Manager at SAPO Trust which manages the variety.

“I think it will be very selfish to think one can have two Royal Beauts in one lifetime,” Tru-Cape grower Robert Zulch says from his farm Wakkerstroom in the Ceres valley about his second major discovery, a Fuji mutation, while remembering that his Royal Beaut, was once 70% of all Italian Gala planted.

Buks Nel, Tru-Cape’s New Variety Specialist, successfully registered Plant Breeder’s Rights (PBR) for Bigbucks, the improved Gala strain, the fruit of which is being marketed as Flash Gala ™ as well as for Shortie, a spur-type Fuji and now for the PBR that is shared between Tru-Cape and Robert Zulch for the Fuji Royal variety. Zulch, a former winner of the Farmer of the Year title, an honour bestowed by the Agricultural Writer’s Association, is passionate about innovation and development of people and of growing techniques. “The Fuji Royal leaf is a typical Fuji leaf but the blossom is different: In the early blossom stage the Fuji Royal is pinker than the standard Fuji,” he says. 

“We are excited about the good sizing of Fuji Royal. The larger the fruit the higher the value we can expect. I am optimistic about its continued success.” Zulch ends.

Henk Griessel, quality assurance manager at Tru-Cape Fruit Marketing, says “there’s almost no market any longer for poorly coloured Fuji. No colour – no market!” Well-coloured class 1 Fuji is readily marketed as ‘Red Fuji’ in Malaysia, Hong Kong, China, Singapore, Taiwan and Vietnam, markets which are entirely colour-dependent.

According to SAPO, currently about 45 hectares of Fuji Royal have been planted, with an additional 80 ha (roughly 133,000 young trees) projected to be planted in 2021. The cultivar has a high-chilling requirement and it is important to plant it in regions which promote good colour development.

In the Ceres and the Elgin areas Fuji Royal is harvested at the same time as other Fuji strains, which is from the first to the second week of April. SAPO says that another of Nel’s discoveries is also a Fuji mutation: Shortie is striking for its precocity. “Because of this Shortie can start to bear as early as in the second leaf while the fruit is characterised by an extremely short stem.” SAPO said.

“The first commercial Shortie orchards were established last year, with another 10 hectares or so on the way. Because of the upright growth habit and its “spurriness”, Shortie will have to be planted at a much higher tree density than standard Fuji clones.” SAPO ends.

Tru-Cape Fruit Marketing is the owner of Shortie and SAPO Trust its exclusive licensee.

Tru-Cape managing director Roelf Pienaar says that club varieties – those that attract a licence fee to plant and to market – will continue to be a significant income stream for growers and licensees. “As a business Tru-Cape is blessed with outstanding and innovative growers and technical staff and varieties such as Bigbucks, Fuji Royal, Shortie and others will continue to add value to the business and our grower owners.” Pienaar ends.

Comments
  • Ermelinda Joubert
    a month ago

    I think there is definitely they romantic side to a red apple. The fairytale from our kiddies days. Red toffee apples. I know the international marketing is far more challenging with regards to size and colour. Wishing you , your technical staff growers and the brand much success on Fuji Royal, Big Bucks and Shortie.
    Here in SA we will always support you

       Reply
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