Latest News

As South Africa’s leading apple and pear marketer, Tru-Cape is often called upon by the media for comment about the fruit industry and how we see it. On this page we include links to our coverage as well as our latest news.

Latest Articles
8
Jul

Tru-Cape uses TikTok to promote app...

Social-media platforms are no longer just sharing news and headlines but appearing in them too. As USA TikTok users claim ...
30
Jun

Media recognises Tru-Cape’s g...

We are grateful to the important role that our colleagues in the media have and continue to play to share some good news. In ...
22
Jun

Food donations to communities in ne...

A 2013 South African National Farmer of the Year, grower and Tru-Cape company director, Rossouw Cillié learned the important ...
15
Jun

Tru-Cape and Food Lover’s Market ...

Food Lover’s Market and partners have raised 1 030 888 meals to feed vulnerable South Africans through FoodForward SA during ...
8
Jun

Tru-Cape thanks Eskom for uninterru...

Tru-Cape Fruit Marketing is the largest exporter of South African apples and pears and has almost completed its picking ...
3
Jun

Fruit industry jargon cheat-sheet

Sometimes knowing the right lingo can make you sound like an industry insider. Just like if you are on a game drive and the ...
28
May

A drive to escape poverty and the s...

The Grabouw apple industry runs deep in Dimitri Jacobs’ blood although, growing up, he tried hard to escape it. Both his ...
22
May

Two pears feature in Tru-Cape’s c...

Driving consumption of South Africa’s apple and pear crop is one of Tru-Cape Fruit Marketing, South Africa’s favourite apple ...
21
May

Staying safe during Covid-19

Tru-Cape has made a short video to help keep us safe during Covid-19 with top tips how to stay well. Click here to watch it.
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Our Products
Tru-Cape markets a wide range of apple and pear varietals. We constantly look at expanding our range, and have included fruit and vegetables, like cherries and potatoes, to offer greater value to our growing shareholders.