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Two weeks into Hunger Month and Food Lover’s Market shoppers demonstrate their generosity.

Initiative aims to raise enough money to provide 1 million meals to vulnerable South Africans through FoodForward SA

Almost two weeks into the Food Lover’s Market’s – in partnership with Tru-Cape Fruit Marketing, Simpl. Juice and Rugani –  World Hunger Month campaign the company is grateful to customers for their generous support. The initiative joins forces with FoodForward SA for the second consecutive year to feed vulnerable families in South Africa during the month of May culminating on World Hunger Day on 28 May 2018.
By purchasing selected products in store, shoppers are contributing a meal towards one of the 14 million South Africans that go hungry every day.
Shoppers can show their support by purchasing any of the following products in store: A 1.5kg bag of Tru-Cape Apples and a 1.5kg bag of Tru-Cape Pears, any 1.5L Simpl. Juice, a 3kg bag of Rugani carrots or a 750ml Rugani Veggie Juice. Any of these products, bought between 1 May and 28 May 2018, will contribute the required R0,79 FoodForward SA needs to provide one hungry South African with a meal.
Tru-Cape Managing Director Roelf Pienaar says: “We take our responsibility for the livelihoods of 15, 200 people involved in our business very seriously as we all rely on the successful sale of South African apples and pears to put food on our tables. The good news is that Tru-Cape apples are energy rich and nutrient dense and a perfectly portable food which is affordable to many. Tru-Cape is proud to be associated with Food Lover’s Market and the goals held by The Hunger Project.”

Says Andrew Millson, Head of Earth Lovers, “At Food Lover’s Market we know that sadly a large portion of our population goes hungry every day. Our priority extends beyond providing South Africans with the best in fresh. It is also – through our Earth Lovers pillar –  focused on sustainability and making a difference in the communities where our stores are found, by giving back and creating an awareness of how to assist vulnerable individuals.”

“More than 14 million vulnerable people go hungry each day in South Africa, indicating that food insecurity is a real problem faced by a significant portion of our population. With the help of Food Lover’s Market, their generous partners and shoppers, we can help address this problem with the funds raised through the World Hunger Day campaign,” Andy du Plessis, Managing Director of FoodForward SA.
In addition to the month-long in store campaign, Food Lover’s Market will be donating 1% of its overall sales on 28 May 2018 towards the Hunger Month initiative.
At the end of the 2017 Hunger Month campaign, a total of R243 937 was raised, which contributed to feeding 280 000 individuals. With Tru-Cape Fruit Marketing, Rugani and Simpl. Juices on board, Food Lover’s Market aims to far exceed the R250,000.00 contribution in 2018.
We invite all media and social media influencers to join us in the fight against hunger by supporting Hunger Month with any of the hashtags #WorldHungerDay #hungermonthsa and #foodloversmarket

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Our Products
Tru-Cape markets a wide range of apple and pear varietals. We constantly look at expanding our range, and have included fruit and vegetables, like cherries and potatoes, to offer greater value to our growing shareholders.