Latest News

As South Africa’s leading apple and pear marketer, Tru-Cape is often called upon by the media for comment about the fruit industry and how we see it. On this page we include links to our coverage as well as our latest news.

Tru News
16
Sep

OSH Reinecke Industry Leader award ...

The South African deciduous fruit industry presented its awards for outstanding performance in agriculture at the 44th annual ...
10
Sep

The Eselfontein three-day MTB Chall...

The Ceres Valley, aptly named after the Greek god of agriculture, is not only home to South Africa’s apple and pear industry ...
3
Sep

Tru-Cape and Hortgro gift the oldes...

In 1662, on the 17th of April, the first apple was picked at the Cape. It was the Witte Wijnappel. In 1692, Babylonstoren ...
12
Aug

Fuji Royal – the true South A...

Ever since the Fuji apple was bred in 1939 in Japan there has always been a search for better coloured red fruit. Over the ...
21
May

Takeaways from Nature beats global ...

When Tru-Cape Fruit Marketing opened its doors in 2001 it was with three goals in mind: to return the maximum value to its ...
6
May

Tru-Cape joins Little Checkers, the...

Checkers customers who loved its highly popular Little Shop and Little Garden promotions are in for a treat when Little ...
6
Feb

Fruit-Full gets a thumbs-up from to...

We know you love playing Fruit-Full, Tru-Cape’s first-of-kind mobile game that entertains and challenges while informing ...
4
Feb

Minister visits Two-a-Day

The Minister of Agriculture, Forestry and Fisheries, (DAFF), Mr Senzeni Zokwana, lead a delegation to Tru-Cape shareholder, ...
21
Jan

Global coverage for Tru-Cape’...

Read this report by global fruit-industry veteran Fred Meintjies in Euro Fruit about how Tru-Cape’s strategy when we ...
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Our Products
Tru-Cape markets a wide range of apple and pear varietals. We constantly look at expanding our range, and have included fruit and vegetables, like cherries and potatoes, to offer greater value to our growing shareholders.