Tru-Cape: Deciduous Fruit Distributors since 2001

Tru-Cape was launched in 2001 to distribute and market South Africa’s leading deciduous fruit growers. Most of the fruit which Tru-Cape works with is grown in the southern fertile valleys of South Africa. Areas where the majority of the fruit is grown is in the Western Cape (around Elgin, Grabouw and Ceres) and in the Southern Cape (in the Langkloof). A mild Mediterranean climate and a variety of micro-climatic and soil conditions found in these areas provide ideal growing conditions for top quality fruit. Refer to the map below to see the distribution of our farms.

Our head office is based in Somerset West, outside Cape Town. The head office team constantly supports our growers by providing scientific and technical advice, and advises them on market trends and preferences. Other head office distribution centres include the 4000 square meter office and distribution facility in City Deep Johannesburg, as well as a satellite office in Durban.

Tru-Cape's Mission is Quality

Tru-Cape aims to always provide quality products to the market. Only superior produce which meets our exacting standards is selected. Highly-trained quality controllers check and monitor each piece of fruit's freshness, aroma, appearance, taste and juiciness throughout its journey from the orchard to the retail shelf.

Tru-Cape's Procedures and Protocols

Only safe, efficient procedures are followed, in strict compliance with international health and environment protocols such as Global Gap.

Where Tru-Cape Stands Today

Our dynamic vision, professional expertise and enlightened employment policies, has helped raise South Africa's apple and pear fruit industries to new levels of excellence and international prominence.

We follow modern, efficient and safe procedures beginning on the farm, until our produce is on the table. This ensures that consumers get only the very best and most delicious, nutritious fruit as the perfect TakeAway from Nature.
Map of our growers
This map illustrates the distribution of our growers which ensures procurement risk is minimized.
Our Latest News
18
Aug

2017 Tru-Cape Packhouse Challenge next Saturday in Grabouw

2017 Tru-Cape Packhouse Challenge next Saturday in Grabouw
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14
Aug

280,000 meals delivered to hungry South Africans through partnership between FOOD Lover’s Market and Tru-Cape Fruit Marketing

280,000 meals delivered to hungry South Africans through partnership between FOOD Lover’s Market and Tru-Cape Fruit Marketing
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8
Aug

Bigbucks expected as new Gala strain delivers better than promised packout and strong market support.

Bigbucks expected as new Gala strain delivers better than promised packout and strong market support.
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Our Products
Tru-Cape markets a wide range of apple and pear varietals. We constantly look at expanding our range, and have included fruit and vegetables, like cherries and potatoes, to offer greater value to our growing shareholders.